'Leadership through Customer Service' is our vision, since one billion people use Schindler products every day. We want to ensure that our customers and passengers can rely on high-quality mobility solutions and services at all times.
Two factors are essential in order to achieve this: first, the strengthening of Schindler's global presence and the related expansion of our service network in our individual markets. The company is thus able to exploit different global growth cycles, to smooth out currency risks, to reduce response times thanks to our proximity to customers and, at the same time, to increase the productivity of our services.
The second prerequisite is a clear focus on our core competencies in the elevators and escalators business in order to pursue a cost leadership strategy aimed at outperforming the competition in an increasingly price-sensitive market.
Schindler works constantly to ensure this competitive advantage. All processes are therefore optimized on an ongoing basis, manufacturing depth is reduced by focusing exclusively on strategic core competencies, and the range of product families is limited to a reasonable number.
At the same time, Schindler focuses continually on developing leading products featuring the latest technology.
Examples of recent innovations include: the first patent for elevators without a machine room, the Miconic 10 hall call destination system; its successor, the Schindler ID, incorporating personalized access control; the Schindler 7000 global high-rise elevator; and the fully synthetic aramid rope and modern traction belt technology.
In 2009, an entirely new concept for managing the transit of passengers through buildings was rolled out. It comprises the third generation hall call destination system PORT technology, which has attracted enormous interest among customers.
In 2011, the US business magazine “Forbes” included Schindler on its list of the world‘s 100 most innovative companies.
Schindler will systematically pursue the aforementioned strategy in order to further expand its leading position, thus generating added value for its shareholders and increasing its market capitalization.